Alexandr GincuIndependent consultant · StarVisible

Hi, I’m Alex.

I help small and medium businesses get found online, and I make sure their websites work the way they should.

How I started

I started out working with startups. Startups move fast and can’t waste money, so I spent a lot of time trying tools, building small ones of my own, and finding out which ones really save time.

Bit by bit, that turned into my own toolkit: checks, scripts and automations I use every day.

Why small businesses

Big companies have whole teams for their website, search and marketing. A local shop, a clinic or a family restaurant usually has one person doing everything.

So I take what I learned with startups and put it to work for those businesses. The goal is simple: more of the right people find you, and get in touch.

How I work

• I do the work myself. You always talk to the same person.
• I explain things in simple words. You don’t need to know anything technical.
• I never change anything on your site without your OK.
• You get the price in writing before I start.
• I work with businesses in the US and Europe, in English, Spanish, Romanian or Russian.

For the technical readers

If you work in tech, here is what I look at in more detail:

• Technical SEO: crawling and indexing, sitemaps, canonical tags, hreflang, Core Web Vitals.
• AI search visibility: structured data (schema.org), llms.txt, clear facts that AI assistants can quote.
• Security: HTTPS, security headers and CSP, outdated plugins and dependencies, backups.
• Performance: image and font loading, caching, scripts that slow pages down.
• Automation: forms, booking, CRM and email workflows connected through APIs and webhooks.

I prefer simple setups that a small business can keep running without me.